ROI of Direct Mail: What the Numbers Say

One of the biggest questions agents ask is: “Does direct mail really pay off?” The data says yes. Industry studies show direct mail response rates are five to nine times higher than email. Homeowners are also more likely to engage with advertising they can physically hold, making postcards and EDDM especially effective.

For markets like Huntsville and Madison, and Fairfax county where homeownership is strong, direct mail is a proven way to gain traction. When combined with consistency, your investment compounds.

Each postcard builds recognition, and over time, that recognition turns into listings.