Flyers & Open House Marketing: The #1 Thing Agents Forget

Flyers and open house sheets are often treated as simple information handouts, but they’re actually invitations. Too many agents forget to include a clear call-to-action, leaving buyers unsure of the next step. A strong flyer doesn’t just list the number of bedrooms and square footage—it tells buyers what to do next.

Adding CTAs like “Scan the QR code for a full tour,” or “Call today for a showing” turns a flyer into a lead generator. Pair that with lifestyle photography—showing not just the house, but the experience of living there—and you have a piece of print marketing that actually drives results.