Farming with Consistency: Why One Postcard Isn’t Enough

Many agents send one postcard and expect results. The reality is, consistent farming is what wins in real estate. Psychologists call this the “mere exposure effect”: people trust what they see repeatedly. By sending postcards every month for six to twelve months, you train homeowners to recognize your name and associate it with expertise.

That recognition pays off when they’re ready to sell. Instead of asking, “Who should I call?” they already know—you’ve been showing up consistently.

Farming postcards are not about quick wins; they’re about building a foundation that leads to long-term listing opportunities.