Direct Mail & EDDM: Research-Backed Reasons It Works

Direct mail and Every Door Direct Mail (EDDM) remain some of the most reliable tools for real estate agents. According to USPS, 77% of consumers sort through their mail immediately, which means your postcard won’t go unnoticed. Studies also show that people are more likely to recall and trust information they receive in print compared to digital-only advertising.

For agents, EDDM is especially powerful because it allows you to saturate an entire neighborhood at a low cost. Repetition builds familiarity, and familiarity builds trust. By sending consistent, well-designed mailers, you position yourself as the go-to agent for that community—long before a homeowner is ready to list.