Designing Postcards That Get Results

A postcard is often your first impression with a potential client, so design matters. The most effective postcards use bold, high-quality photography paired with short, skimmable text. Headlines should be strong enough to grab attention in seconds, while calls-to-action guide readers to take the next step—whether that’s scanning a QR code or calling you directly.

Consistency is also key. Use your brand colors, fonts, and logo to create recognition over time. And don’t forget compliance details like brokerage name and license information. When your design is both polished and professional, your postcard stands out in the mailbox and builds trust at the same time.