Compliance Made Simple: Avoiding Common Print Marketing Mistakes

Nothing undermines a strong postcard or flyer faster than a compliance mistake. Real estate marketing has clear rules—ignore them, and you risk fines or worse. Always include your brokerage name and license number (if required in your state). And don’t forget disclaimers like “Not intended as a solicitation” when mailing to certain homeowners.

Beyond legal requirements, compliance also signals professionalism. Homeowners notice details, and when your marketing aligns with industry standards, it reinforces trust. Taking the time to get compliance right ensures that your designs protect your license while projecting authority.