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What is geographic farming?
Focus your marketing and relationship-building on a specific neighborhood. Build a consistent plan for staying visible, sharing useful information, and getting to know the people who live there.
Build your plan as you learn.
Your brand direction
Define how you want to be known and how your photos, design, and voice will reflect that.
Your 12-month marketing plan
Know what to say, when to send it, and how to stay visible all year.
Your chosen farming area
Evaluate and choose the neighborhood that's the best fit for your goals.
Your first postcard design
Create a professional postcard using Canva with step-by-step guidance.
Your full-year budget
Choose the right marketing mix for your budget and get a clear 12-month plan.
Your tracking and review system
Keep track of what you do, learn what's working, and plan your next quarter.
You don't have to figure it all out at once.
Read, watch and complete the matching workbook activity at your own pace.
1. Learn a lesson
Short, practical lessons that break things down step by step.
2. See an example
Get real examples so you can see how it comes together
3. Build your own plan
Complete the matching workbook activity to apply it to your own business.
Your complete course package
25 written lessons + optional video explanations
Short, actionable lessons you can read or watch.
Canva postcard walkthroughs
Follow along as you are shown how to size, format and design your first postcard.
Downloadable step-by-step workbook
A practical workbook to guide you from start to finish.
12 + months of messaging ideas
Save time with done-for-you ideas you can adapt.
Brand and neighborhood comparison activities
Clarify your brand and evaluate your options.
Pop-by and micro-event planning ideas and resources
Simple ways to get in front of neighbors.
Budget and mailing guidance
Plan a marketing mix that fits your goals and budget.
Downloadable tracker and quarterly reviews
Stay organized and measure your progress.
Interactive online course and downloadable resources. No physical materials shipped.
Printing, postage, supplies and paid tools cost extra.
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